1. Buyers/Customers/Target Audience

• Product Type: Panelists are segmented based on construction products and services, such as architectural designs, building materials, and construction services.
• Supplier Loyalty: Our panel reflects varying preferences, from those strongly inclined toward a specific brand to those open to experimentation with multiple suppliers.
• Project Stage: Segmentation based on recent product or service acquisition, ongoing research and decision-making, or no plans related to construction products or services.
• Demographics: Considering factors like age, income, education, and geographic location to understand diverse needs for construction products and services.
• Budget: A crucial segmentation by budget, distinguishing between those seeking budget-friendly options and those willing to invest in high-end products and services.
• Sustainable Practices: Reflecting the rising interest in sustainability, our panel is segmented by practices like green building, smart home technology, and unique sustainable construction methods.
• Project Type: Segmentation by project type, including residential and commercial constructions.

2. Residential Construction

Housing remains a perennial sector in the construction business, involving entities like developers, builders, architects, and real estate agents.

3. Commercial Construction

Experts in commercial building constructions, ranging from contractors and architects to professionals managing property management firms.

4. Infrastructure Construction

Stakeholders in a country's development, including government authorities, engineering firms, and construction companies specializing in infrastructure projects like roads, bridges, and airports.

5. Green Construction

Reflecting the increasing demand for sustainability, this panel includes officials specializing in energy-efficient building materials, renewable energy systems, and green building certification programs.

6. Renovation and Remodeling

Catering to post-construction tasks, this panel involves contractors, interior designers, and DIY enthusiasts with a penchant for customized projects.

7. Specialty Construction

Specially skilled individuals taking on unique tasks within a specified timeframe, including roles in historic preservation, modular construction, and industrial construction.