Data Collection

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Top-tier panellists intersect with stellar research professionals, giving rise to a synergy of insights at 'Pursuit Mindshare'!

Pursuit Mindshare utilizes proprietary in-house tools and software to develop innovative solutions!

DATA COLLECTION

Regardless of the inquiry, the essence of market research lies in connecting with the target audience. Pursuit Mindshare, powered by its expanding pool of dependable panellists, effortlessly gathers invaluable insights aligned with our clients' objectives. While the consolidation of these insights involves various tools and technologies for subsequent constructive analysis, the process itself is equally pivotal.


Precise data collection stands as a cornerstone in market research, holding equal significance as the data it captures. This meticulously laid foundation forms the basis for constructing a robust structure of analytical insights. Informed business decisions, the establishment of quality benchmarks, and the cultivation of a loyal customer base all hinge on the strength and reliability of this foundational edifice.

Pursuit Mindshare initiates by determining the optimal methods and procedures that align with our client's concerns or queries. The process commences with identifying whether the requirement involves quantitative or qualitative data, ultimately streamlining the approach to gather reliable and conclusive data within a predetermined timeframe.

OUR PROCESS OF DATA COLLECTION COMPRISES:

  • Single-instance surveys (also known as Ad Hoc, indicating a one-time occurrence)
  • Trackers (continuous studies monitoring shifts in responses)
  • Brief Poll Surveys (concise and budget-friendly)
  • CATI (telephonic collection of data through surveys)
  • Comprehensive Interview (for a more profound understanding)
  • Frequently overlooked in the data collection process are the most crucial aspects, including:

    Quality Assurance: Prevention is the key term here. The best way to ensure data accuracy is through proactive measures. Pursuit Mindshare adheres to a standardized protocol for all data collection procedures, preventing data from being compromised by any discrepancies. Our team of well-trained research professionals is guided and tracked by established systems. With a clear understanding of 'Pursuit,' they diligently follow a meticulously documented, step-by-step instruction manual, leaving no room for vagueness.

    Quality Control: It's an ongoing process that occurs throughout all stages of market research, with a particular focus before and during the data collection process, tailored to the chosen data collection method. Pursuit Mindshare has implemented a well-defined communication system, eliminating any potential ambiguity in the exchange of information. We also address flawed data (ambiguous, inconsistent, unreliable) highlighted during quality control.

    Now that we've shared our insights, we'd love to hear from you over coffee!