Pursuit Market Research incorporates its proprietary digital fingerprint technology, Projax, tailored to enhance our operational workflows. The distinctive attributes and highlights of Projax underscore that it:
Identifies and verifies users' identities to ensure the authenticity of the collected data. Only responses from real people (not bots or duplicates) are recorded.
Ensures the anonymity and confidentiality of survey respondents. Only identification is required; everything else can be weeded out.
Conveniently integrates with other MR tools, allowing flexibility. It can be employed in different kinds of research with various sampling techniques.
Filters out responses from VPNs, proxy servers, and other non-human sources to ensure the sample is composed of real people, not bots.
Enhances data quality by tracking and managing IT systems and devices.
Is versatile and can be used in different industries and research fields.
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