Consumer/Target Audience/Buyer Panel

• Content Type: Understanding people's preferences for different types of content—such as television shows, movies, music, books, newspapers, magazines, podcasts, or social media—helps tailor messages to specific audiences.
• Demographics: Crucial for any market research, tracking factors like age, gender, income, education, ethnicity, and geographic location can instantly alter the survey results.
• Devices: People's choice of devices for accessing content, whether smartphones, tablets, laptops, desktops, televisions, or gaming consoles, reveals insights into user experiences and preferences.
• Service Providers: Examining the use of various service providers for accessing media content, including cable providers, streaming services, satellite radio, or internet service providers, unveils the competitive landscape and user behavior.
• Attitudes and Behavior: Media consumption heavily depends on attitudes and behavior. Analyzing preferences for ad-free experiences, time considerations, and attitudes toward data privacy can yield valuable insights.

Television and Film Panel

In the era when media primarily meant print or TV, this panel focuses on TV and film professionals working in studios, production companies, or streaming services. Their insights deliver accuracy for those seeking a deeper understanding of this segment.

Advertising and Marketing Panel

Comprising a diverse community of creatives working for agencies, including consultants and media buyers, this panel hails from the fields of advertising, marketing, and public relations.

Publishing and Print Media Panel

Despite predictions of decline, print media's aura remains, with fiercer competition than ever. This panel consists of professionals in publishing and distribution, covering books, newspapers, magazines, and other printed materials.

Digital Media and Online Content Panel

In the age of the Internet, AI, and digital dominance, this exclusive panel involves individuals engaged in creating, distributing, and consuming content on websites, social media platforms, and mobile apps.

Telecommunications Panel

This panel delves into the telecommunications industry not only as a standalone entity but also as a crucial part of the media and communication landscape. It includes professionals working in the provision of telecommunication services, covering wireless and wireline services, broadband internet, and satellite services.

Entertainment, Education, and Gaming Panel

With entertainment going digital and mobile, this panel comprises experts involved in the production and distribution of video games, music, videos, and online courses, reflecting the evolving landscape of entertainment and education.